With 33 percent of consumers seeking out environmentally and socially friendly brands, sustainability is becoming an increasingly high priority for consumers around the world. But sometimes, shoppers need a little help finding inspiration for their sustainable style pursuits.
Cue Marie Claire, who according to Fashionista just released their first-ever “sustainability-focused” issue, which not only “features stories on eco-friendly fashion faves like Reformation,” but also “profiles eco-fashion activists like Emma Watson and Livia Firth.”
In an interview with Fashionista, Marie Claire editor-in-chief Anne Fulenwider shared that the idea for the issue was initiated by her editors at a staff dinner over a year earlier, and finally came to fruition with the help of an advisory board filled with fashion and sustainability experts alike, which included the likes of worldwide sustainability director for Amazon Kara Hurst and representatives from the CFDA.
When asked by Fashionista about the “relentless positivity” of fashion magazines in a time when politics have made a lack of concern about the environment apparent, Fulenwider said she hopes Marie Claire‘s attention to sustainability will have something of a ripple effect.
“I think one of the best things we can do is apply peer pressure,” she told Fashionista. “It’s like the high school rule. If enough cool people are taking this on, those who may not be moved by their own moral compass may change, too.”
Here’s hoping fashion media can incite change! To read about sustainability in Marie Claire, click here.