Premme takes plus fashion by storm

Remember this name: Premme.

Launched on July 25, this Los Angeles-based clothing line offers the plus-size clothing of your dreams, and according to Refinery29, the size 12 to 30 line made its debut at a reasonable price range, costing between $30 and $89. But don’t let the accessible prices fool you; Premme does not compromise fashion for price.

Described by Refinery29 as a “statement collection,” brand founders Nicolette Mason and Gabi Gregg told the online publication that Premme was born out of their own frustrations with minimal size options and compromised style choices.

“We’ve always loved fashion — we’ve been fashion girls for a very long time, and we’re frustrated with the fact that designers aren’t making our size,” Gregg told Refinery29. “The brands that are making our size are [making products that are] diluted and watered down. We didn’t want that for our brand. We didn’t want to compromise style.”

With a mission to make style available to shoppers of all sizes, Mason and Gregg created a line that delivers bold style — think a shorts sweatsuit embellished with pearls — that is both accessible and affordable. What’s more is that Gregg told Refinery29 that Premme acts as a challenge to retailers to be as inclusive as they possibly can.

“We’re trying to change things up. Not only in terms of design but in our messaging and in every element of what we’re doing,” Gregg said. “We’re just trying to be the stand-out brand that’s really listening to the community.”

As if Premme didn’t already seem #flawless, Refinery29 reports that the line also uses plus-sized models who range in size from 16 to 26 — what a concept!

Sounds too good to be true, right? It’s not, but you might want to hurry to check it out, since Cosmo is reporting that some items are already starting to sell out.

Skim their selection here.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s