Lilly Pulitzer unveils new ‘Print with Purpose’

Lilly Pulitzer‘s cheerful, nautical-inspired prints are getting a new addition — that’s all for a good cause.

According to InStyle, the brand announced their second Prints with Purpose capsule collection, which aims to benefit marine life. Called “Tortuga Time,” the “the six-piece line is filled with sea shells, sea turtles and sea grass prints,” says InStyle, and sales of the pieces will directly benefit the sea turtle hospital at Loggerhead Marinelife Center in Juno Beach, Fla.

CEO of the Loggerhead Marinelife Center Jack E. Lighton discussed the importance of having Lilly Pulitzer bring attention to sea turtles and marine life in a statement, saying that he hopes the line will bring due attention to a worthy cause.

“Sea turtles tell us the health of our ocean; the ocean tells us the health of our planet,” Lighton said. “Looking good while doing good is a hallmark of Lilly Pulitzer, and this print will support our mission of sea turtle and ocean conservation.”

Ready to shop Lilly styles for a good cause? Click here. And of course, visit the Loggerhead Marinelife Center’s website to learn more about their mission and their environmental work by clicking here.

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