Aerie‘s inclusive shopping experience started with using more diverse models that were not retouched. Now, their mission continues with their new inclusive nude offerings.
According to Mic, the American Eagle company announced on Wednesday that they will incorporate five new shades of nude into their line of bras and underwear. Called the Real Me collection, Mic says the new nudes palette includes are available in five inspirationally-named shades: “Honesty, Inspiration, Strength, Energy and Confidence,” which “vary from light brown to dark brown.”
Discussing the products’ launch, Jennifer Foyle, Aerie’s global brand president, shared that the new shades aren’t the only reason to be excited.
“…Not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your real self,” she said in an email to Mic. “These bras have ultimate comfort and are super lightweight, all while providing amazing support with the right amount of coverage. This is a collection truly designed to move with you, shape to you and feel like you.”
So far, Mic reports that the Real Me collection offers unlined bras, thongs, bralettes and boy briefs in the new hues.