Last week, we learned that star of HBO’s Insecure Issa Rae was Covergirl’s next spokesmodel. But now, it’s time to welcome aboard another face to the brand’s forthcoming campaign.
According to ELLE, Food Network host and author Ayesha Curry will also join Covergirl as their latest spokesmodel, starring in their campaign for their Peacock Flare Mascara that debuts Nov. 1. Glamour says Covergirl’s global senior vice president Ukonwa Ojo explained the decision to cast Curry in the role this way:
“We realized we were casting a certain genre of CoverGirls, but in reality there’s so many beautiful women and men who use makeup for different roles every day,” Ojo said. “We thought it’d be great to celebrate one in particular, who not only has a different role than we have in the past, but plays a number of different roles, and does so really successfully and is admired for millions because of it.”
But for Curry, joining the Covergirl team allows her to continue her mission of inspiring others to live their best lives.
“My philosophy is all about seeking joy and creating balance in life,” she said in a statement, according to ELLE. “I’ve shared a lot about how I do this with food, family and faith, and now – through my partnership with Covergirl—I want to share how makeup helps create those moments of happiness, confidence and self-expression.”