Vergara debuts EBY subscription underwear service

Sofía Vergara is one of the most recognizable faces in Hollywood, and now, her name is about to become a little more well-known, thanks to the new line of underwear and basics she’s designed.

According to W magazine, the Modern Family star just launched EBY, a “subscription-based brand of underwear and women basics” that are equal parts comfortable, stylish and practical, promising not to “roll up or stretch after you wash it.” In addition to providing foundational pieces that Vergara and co-founder Renata Black created to be as comfortable and unobtrusive as possible, The Hollywood Reporter says the overall idea for the brand was born out of considering ways to empower women.

“It wasn’t specifically about the underwear,” she told THR, “but I wanted to come up with something that was a business where I was going to make money but also do something for other people.”

And thus came EBY, which THR says has a partnership with Seven Bar Foundation, a non-profit that helps secure small loans for women-led businesses and initiatives around the world; once these loans are repaid, THR reports that “the money is returned to the organization, which in turn helps another woman get her business off the ground.” EBY will further help the organization provide female entrepreneurs with the money they need to succeed, with W magazine reporting that 10 percent of the net sales from EBY subscribers will be donated to the foundation.

As far as the subscription service itself, THR explains how it works this way: subscribers get to choose how many boxes they’d like to receive per year (monthly, twice per month or quarterly), and each box contains pieces that the subscriber chooses from six available styles. And while sizes range from XS to 4X, THR says all boxes cost the same $48, making it a fairly size-inclusive line as well as a charitable one.

Sharing with W magazine the goal of EBYVergara said it’s all about businesses helping other businesses — while having a bit of fun, too.

“I thought it was amazing because we were going to have a business and we’re going to help women with their businesses – it was perfect, I couldn’t say no,” she said. “You get this box every month or two month, whatever you decide, of several underwear or how many you want and it’s like a little gift for yourself. And you’re essentially giving a gift because we’re give ten percent of the net profit to the Seven Bar Foundation. It’s nice to be able to give back.”

Well said, Sofía. To check out EBYclick here.

 

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