CoverGirl hires 69-year-old model for new campaign

Beauty knows no age, and Maye Musk is here to prove it.

According to Fashionista, Musk — a 69-year-old dietician/nutritionist and model — has just been recruited by CoverGirl as its latest ambassador, joining the brand’s other recent hires, Insecure‘s Issa Rae and author/chef Ayesha Curry.

But this isn’t Musk’s first time in the spotlight. Fashionista reports that Musk has been modeling since the age of 15 and was signed by IMG in 2016; appeared in campaigns for Target and Clinique; featured in magazines like New York magazine, Elle Canada, Vogue Italia, Vogue Korea and Vanity Fair; and appeared in the music video for Beyoncé’s “Haunted” in 2013. Oh, and she is also the mother of Tesla CEO Elon Musk.

With this newfound place at the fore of a major beauty campaign, Musk told The New York Times that she hopes her presence in CoverGirl’s latest initiative will inspire women everywhere.

“I just love that CoverGirl wants to do diversity,” she said. “They haven’t had a model this old in their campaigns. I’m turning 70 in April of next year. I think that women will be really inspired to see that even at 69 you can get a beauty campaign.”

Amen to that!

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