Getty Images implements new ban on retouched photos

Getty images is taking steps to ensure that models are accurately portrayed in photos.

According to HuffPost, the stock photo service emailed its contributors last week to inform them that, as of Oct. 1, Getty will require that “you do not submit to us any creative content depicting models whose body shapes have been retouched to make them look thinner or larger.”

HuffPost reports that the move follows a recent French law mandating that any image that feature digitally-altered models be tagged with the phrase “photographie retouchée,” or “retouched photo.” In a statement, Getty said that a major impetus behind the move was the realization that images can break stereotypes and increase tolerance and empowerment.

“…At a time when imagery is the most widely spoken global language, it has never been more important to produce and promote a visual language that is progressive and inclusive,” Getty said.

While the move is certainly a step in the right direction, HuffPost notes that the photo agency still allows photos with other altered features, such as “hair color, nose shape, skin and blemishes.”

 

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