It’s one small step for the fashion industry, and one giant leap for shoppers of all kinds.
According to WWD, Nordstrom is seeking to increase its range of sizes sold (which includes plus and petite), with a goal of offering “extended sizing in 60 or more brands in ready-to-wear, outerwear, lingerie and swimwear” by spring 2018. Glamour reports that this change will begin to take root with the opening of Nordstrom’s Century City location in Los Angeles on Oct. 3, where its denim department will “feature all of its brand partners, from straight to extended sizes, merchandised together,” which means “no more having to go to a separate section to find your size.”
Additionally, the Century City location will also display mannequins of more diverse sizes, says Glamour, with this particular store displaying denim and lingerie on mannequins sized 0 to 12. Executive Vice President of Women’s at Nordstrom Tricia Smith shared with Glamour that the change won’t be wide sweeping yet, but it is certainly a move to incite change in the industry.
“There are a lot of brands that only sell between sizes 2 and 12, and we said, ‘That is not OK,’” Smith explains. “In the past, if you were a brand, you had to decide if you were going to be a plus-size brand or not, and that doesn’t have to be the case anymore.”
What also shouldn’t be the case, Smith told Glamour, is having petite and plus sizes considered “other” sizes.
“We don’t believe petite and plus should be categorized—they’re just sizes,” she said. “I think the fashion industry in general needs to commit itself to inclusivity and I strongly believe it’s about time, to be honest. And hopefully, all brands and retailers will learn to pay closer attention to their customers.”