Networking and working your way up with corporate ladder is getting a little easier, thanks to a new venture by Bumble.
According to Vogue, Bumble creator Whitney Wolfe Herd launched Bumble Bizz, a “new sector of the app that borrows the perks of online dating—like geo-targeted matches and left and right swipes—and drops them into the career sphere,” something that came about after users of the original Bumble started utilizing the app to find jobs and network with others in their desired industries.
And in keeping with the true spirit of Bumble, Herd told Vogue that Bumble Bizz will allow women to hold the decision-making power.
“Networking is extremely masculine,” she said. “It’s a vulnerable thing to admit to, but even I experience feeling super insecure around certain masculine meetings. So, we put women in control. Women will make the first move on Bumble Bizz as well.”
Beyond allowing women to decide what networking opportunities they’d like to pursue or dismiss, Herd explained to Vogue that the interface removes common barriers to networking and finding (as well as securing) the perfect job. From time constraints faced by working women to personal details — like age — Bumble Bizz allows all women to have a fair shot at advancing their careers.
“Agism is a real thing. Only certain people in their early 20s are getting the job. We want everyone to have equal opportunity and feel empowered to get into the networking world,” she said. “I think it’s great for someone like my mom, who chose to stay at home with their children for 20 years, and now maybe they want to get back into whatever industry they were in before they had kids. We don’t think that it is necessary to let your qualifications be determined by how old you are.”
Even with all of these features, what Herd said it all boils down to is giving women the ease of access to achieving the careers of their dreams.
“We really wanted to build the opportunity to be at the right place at the right time all day, every day, no matter where you are,” she told Vogue. “This is your chance to get your foot in the door all day, every day.”