It should be a no brainer that makeup should be available in all shades to fit the many beautiful skin tones that exist in the world. While some makeup companies are still trying their best to expand their offerings, one brand seems to have it down pat — and shoppers have noticed.
According to Glamour, beauty guru Huda Kattan recently released her Faux Filter Foundation, a “fine-tuned formula for filtered-looking skin in real life, without the makeup artist know-how.” But that’s not all that’s revolutionary about the foundation; Glamour reports that the line features 30 shades that aim to fit a range of skin tones.
“There’s so much more to your skin tone than meets the eye. I would hand-mix the formulas myself, make the shade elaboration, and call them back in to test,” Kattan told Glamour. “And that’s why I’m so pleased we’ve created a really representative 30-shade offering. We shade-matched hundreds of people to ensure that our final selection would be all-inclusive.”
While the foundation collection was released within the past week, 12 the 30 shades have already sold out at Sephora at the time of this writing. And what’s more is that Glamour points out that the foundation is no more or less expensive than other brands, coming in at $40.
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