Hadid launches collection with Maybelline

Finding makeup that is both quality and affordable can be like finding a needle in a haystack. But look no further, because Gigi Hadid has just dropped a new collection with Maybelline.

According to Glamour, the IMG model’s newest makeup line with Maybelline center around her “world-traveling lifestyle,” serving up a smattering of products that include “an eye contour palette, tinted primer, black gel eyeliner, black liquid eyeliner, black fiber mascara, an iridescent liquid strober, and matte lipstick.”

Additionally, Glamour reports that Hadid’s home state of California also inspired the collection, sparking the design of the West Coast Glow palette as well as influencing the names of the shadows included.

However, she gives some love to the East Coast, too. According to Glamour, the “East Coast Glam collection is based on Gigi’s ‘favorite Soho alleyways'” and “draws on trendy, stylish, and grunge influences for morning-to-night-out looks. She named the lipsticks after a best friend (McCall), makeup artist (Erin), and her astrological sign, Taurus (Taura).”

If you’re as ready as we are to shop the new products, Glamour says the line is currently available for purchase on Ulta.com and will be available in Ulta stores starting Nov. 5.

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