Target to revamp beauty aisles

It’s safe to assume that [almost] everyone loves a good Target run, but now, the one-stop shop is giving us another reason to adore them even more.

According to Glamour, Target will be giving their makeup aisles a major makeover, reporting that it will more closely resemble a Sephora store than it currently does. The revamp, says WWD, will take effect in 75 stores nationwide by the end of October, offering “an open floor plan to make roaming the beauty section easier,” as well as “better lighting and low shelving.”

Glamour also reports that, in addition to increasing offerings from popular brands like E.l.f and Glow Studio, the store will also try to sell less mainstream makeup brands, offering “curated spots for up-and-coming trends, men’s products, natural brands, and South Korean–inspired products, along with cheap, cute minis.”

Additional changes are set to include more service counters with specially trained makeup personnel and even an NYX brand Brow Bar.

The only question left is when your nearest Target will get the changes!


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