Rossum stars in new Burt’s Bees campaign

It’s hard to hate on Burt’s Bees, and with their newly-released collection of beauty products, it’s even harder to find a flaw with the natural product company. Just add in Shameless star Emmy Rossum to front their campaign, and they are pretty much perfect.

According to ELLE Rossum is starring in their all-new “I Am Not Synthetic” campaign, which “features beauties just as natural as the products.”

Speaking on the campaign’s goal of encouraging natural beauty via their natural beauty products, Rossum said it broadens the typically narrow definitions of beauty — a definition that is all-too-often reinforced in Hollywood.

“With social media and advertising and filters and FaceTune-ing it’s hard to even to know what’s real and what’s not,” she told ELLE. “So to see an image of a woman where you can actually see her face and her skin texture and she’s still polished and beautiful or even glamorous with a nighttime look, but it still feels like a real person. I feel like that’s the kind of beauty I want to applaud and align myself with.”

Rossum also cited some of her style icons, which included “Rachel Weiss, Cate Blanchett, Audrey Hepurn, Lupita [Nyong’o]” and Helen Mirren, says ELLE, offering that they embody both style and a sense of self that she admires.

“I like woman that seem like you could have a cup of coffee with them and seem like they have something to say” she explained. “Women who seem to have fun with style but it seems like it never overtakes them.”

Amen to that, Emmy!

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