Female leaders are models, both literally and figuratively — and in this all-new campaign by Reformation, these women are actually the models of the brand’s latest styles.
According to Glamour, Reformation decided to ditch traditional fashion models for their holiday campaign and instead opt for “women who are leaders in a variety of male-dominated fields to front its campaign, bringing a new meaning to power-dressing.”
Fashionista reports that one — Kirsten — is the founder of an e-commerce venture capital firm, while another — Kate — is a branch chief of operations for engineering at a space agency, among others in different industries, sharing in a release that they strategically chose women in fields that are “notorious for under-representing the ladies.”
Reformation founder Yael Aflalo explained to Glamour the company’s decision to cast the women in this way:
“We’ve always admired like-minded women who get sh*t done and make a big impact in whatever field they’re in…So we wanted to celebrate a group of ladies who share that passion for leadership and change.”
Sharing that the campaign aims to bring a new meaning to the term “power dressing,” Aflalo told Glamour that it’s all about wearing pieces that make you feel confident.
“We do think clothes have the power to make you feel a bit more confident,” Aflalo said. “Power dressing is not as much about what you’re wearing, like a business suit vs a backless dress, but more about how it makes you feel.”
Shop the collection here.