It’s been a long time since J.C.Penney has been at the top of shoppers’ list of favorite stores; with CNBC reporting slashed profit and sales forecasts, shares falling by 20 percent and heavy product discounting, things haven’t exactly been looking great for the department store.
And then came Tracee Ellis Ross.
The Black-ish star recently launched a brand-new collection with JCP that includes everything from apparel to accessories to home furnishings, according to Glamour. The 45-piece collection is also incredibly accessible, with Racked reporting that the max price tag throughout the entire collection is $74, not to mention all apparel pieces come in sizes ranging from small to 3X.
The partnership may be exactly what the store needs, considering its accessibility and price range, not to mention Ross’s personal mission for the collaboration.
“It was the most perfect partnership,” she said, according to Racked. “I really believe that style and looking great does not have to expensive, and I really believe that women are beautiful in all shapes, colors, sizes, and ages. It was really important for me to design a collection of clothes that can be both your armor and your joy at the same time.”
Ready to shop the line? It’s already available in stores and online!