Minaj starts in new H&M campaign

What could possibly make the holiday season more magical? Perhaps Nicki Minaj as a fairy in a new campaign for H&M will do the trick.

According to ELLE, the rapper takes center stage in the retailer’s holiday campaign film, which debuts on Nov. 28. The video “details the story of a little girl hunting down Santa Claus’ evil brother in order to save the holidays,” says ELLE, where Minaj plays the mother of the girl and magical fairy named Wisest Thingy.

ELLE reports that the film also shows off H&M’s new holiday styles, which went on sale in stores and online Nov. 9. While the campaign is a way to promote their latest designs, for Minaj, the story of the film is equally important.

“I love the film’s overall empowering message,” she said. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays.”

Be sure to check out the film when it drops on hm.com on Nov. 28.

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