Seeing every body of every shape, size and color is always refreshing — especially when it comes in a fashion campaign.
Take Missguided, for example: called the #MakeYourMark campaign, Glamour reports that the new promos star “eight women of all sizes, skin tones, and styles,” and throughout the campaign’s webpage, quotes from each model explaining why they feel the campaign is important are included.
According to Glamour, the move towards creating the inclusive and diverse campaign comes after the company started to not Photoshop their e-commerce models’ photos, instead leaving in noticeable stretch marks and other perceived “flaws.”
Creative manager for Missguided Samantha Helligso told The Daily Mail that their focus on creating a more body positive space comes in an attempt to teach shoppers to love themselves as they are and celebrate what’s right about their bodies instead of pointing out what is “wrong” or “flawed.”
“We’re on a mission to show our audience it’s okay to be yourself, embrace your ‘flaws,’ celebrate individuality, and not strive for what the world perceives as perfection,” she said, according to Glamour. “Because basically, it doesn’t exist. By showing imagery that’s real and authentic, we want to show it’s more than okay to be yourself. All you have is what you’ve got, so own it every day.”
Amen to that! Check out photos from the campaign here.