Sometimes, the best ideas are born from personal experiences. Such is the case with Melanie Elturk, CEO of Haute Hijab.
When she was growing up, Elturk “found it hard to find hijabs that made her feel confident,” according to ELLE, owning two hijabs that made her feel “anything but beautiful.” On a mission to make a change, ELLE says Elturk collected vintage silk scarves and by 2010, founded Haute Hijab, which is dedicated to offering stylish, beautiful hijabs for Muslim women.
With paisley, leopard and floral-printed hijabs — along with beautiful solid styles — presenting a selection of everyday hijabs for only $20, Elturk certainly accomplished her goal of providing beautiful, yet affordable hijab styles for Muslim women. But now, Elturk is taking that mission one step further with her brand-new luxury line.
ELLE reports that the five-piece collection features hand-crafted hijabs made from “100 percent silk, Swarovski crystals, hand-cut lace and other embellishments,” and retail between $250 and $325. With styles like the “Black Tie Lace” offering a silk construction with a tulle overlay and hand-embellished organza flowers, it’s hard not to notice the care and detail with which the line was crafted.
Most of all, however, it seems like the line speaks not only to Elturk’s original mission, but also her vision for the future.
“Our generation has the opportunity to redefine what it means to be Muslim-American,” she writes on her website, “and through your unique stories and successes, we’re contributing to a new mindset where hijab and American are not mutually exclusive but rather, exist in harmony as part of a greater American multicultural mosaic.”
To shop Haute Hijab, click here.