After returning to television with a spot on the hit series, “Stranger Things,” Winona Ryder already has a new role to prepare for.
According to W magazine, the actor recently sealed the deal to serve as a brand ambassador for L’Oreal Paris. Specifically working on their “Elvive Hair Care” campaign, W reports that the ad series “celebrates the fact that hair can make a comeback from damage.”
With the campaign aligning with Ryder’s ‘comeback kid’ storyline, Senior Vice President of Marketing at L’Oréal Paris Anne Marie Nelson-Bogle told WWD that dry, color-treated hair deserves the same second chance.
“Everyone does love a comeback, and we will be communicating that damaged hair deserves one, too,” she said. “For Winona, we know that from TV sets to the red carpet, her hair has gone through many transformations—her hair is dry and damaged.”
Ryder made her [second] comeback in an ad spot that debuted during the recent telecast of the Golden Globes, says W, starring alongside singer Camila Cabello and actor Aja Naomi King.