SZA sizzles in GAP campaign

GAP may not be the first brand to come to mind when thinking of trendy streetwear, but it might be soon, thanks to a new ad campaign.

According to ELLE, singer SZA made her debut as the star of GAP’s new Logo Remix campaign, wearing “pieces that play into this season’s twin themes of ‘80s throwbacks and logo mania.” Celebrating the brand’s 50th anniversary, Vibe says the “Archive Reissue” collection that SZA and modeling counterparts Awkwafina and Sabrina Cloudio are showing off “highlights the evolution” of the GAP logo.

Also adding to the overall groove of the ad is the music and dancing; playing in the background is SZA’s version of the classic rock song “Hold Me Now,” says Vibe, while ELLE reports that the spot’s choreography come courtesy of Tanisha Scott, a Beyoncé choreographer.

Watch the new ad here.

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