Luxury skincare brand BABOR is bringing its products and penchant for high-quality beauty products to North America in a brand-new collaboration with the All Woman Project.
According to a release, the brand’s collaboration with the body-positivity non-profit All Woman Project will be a two-pronged endeavor, featuring both a “limited-edition AWPxBABOR Beauty Ampoule Set, along with a creative awareness campaign.”
The beauty set will feature seven “beauty boosters”: four Hydra Plus Active Fluid Ampoules and three Active Night Fluid Ampoules that aim to “empower women at any age to have their best skin.” BABOR says that 50 percent of the sales from these kits will be donated to AWP to help them continue their mission of empowering women of all ages. But beyond featuring and selling these products, the campaign also seeks to show beauty in all of its forms.
Discussing the creative side of their campaign with AWP, Benjamin Simpson, SVP of Marketing at BABOR, said in a release that the visuals for their partnership will feature “a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more” who “showcase a diverse range of beauty that is not retouched or Photoshopped.”
Included in this lineup of models for the campaign are AWP co-founders and models Charli Howard and Clementine Desseaux, as well as model Denise Bidot and creative director at Anne Klein Sharon Lombardo. With these women and more starring in the unretouched campaign, Simpson said he foresees the partnership playing an important role in continuing break open narrow definitions of beauty in the fashion industry and beyond.
“This campaign utilizes beautiful visuals that capture empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront not just of the beauty and fashion world, but within every part of a woman’s life today.”
As for the limited-edition beauty sets, they retail for $40 and are available exclusively at www.AWPxBABOR.com.