The AerieREAL campaign just got a brand-new crop of role models.
According to InStyle, the body-positive intimates line recruited U.S. Olympic gold medal gymnast Aly Raisman, actor Yara Shahidi and singer Rachel Platten to join their AerieREAL campaign as Role Models, starring alongside brand ambassador and model Iskra Lawrence. Debuting the latest installment of the campaign last week, InStyle says while the ad features the group totally unretouched in the brand’s signature underwear, this isn’t the only way they will be representing Aerie and it’s mission.
In fact, “the AerieREAL Role Models will host speaking engagements in stores, and design exclusive products with 100 percent of sales going to the charities of their choice,” reports InStyle. Jennifer Foyle, Aerie global brand president, certainly thinks that the group of models will have no problem creating change and inspiring others, saying in a statement they “embody AerieREAL and what it means to be strong, confident, and happy in your own skin.”
Proving Foyle right already in their initial statements for the brand, each Role Model shared what they hope to impart to women and girls in their time with the campaign.
“We’ve all been through something that, in the end, will make you a stronger person,” Raisman offered, while Platten said that “In being more vulnerable and having the courage to share my truths even more, I’ve learned that more people feel like that gives them permission to do the same.”
Watch Raisman, Shahidi, Platten and Lawrence inspire together in their campaign video for Aerie here.