Macy’s to pick up first modest fashion line

Macy’s is expanding its clothing options in a major way.

According to Glamour, the department store will begin offering an edit of Verona Collection, a “modest clothing brand cofounded by Lisa Vogl and Alaa Ammuss, to stock a selection of dresses, pants, cardigans, tops, and hijabs.”

A product of The Workshop at Macy’s initiative — which Glamour says “aims to foster and support minority- and women-owned businesses into potential future retail partners” — bringing the modest collection to a mainstream department store like Macy’s offers inclusive fashion for a diverse consumer base, allowing everyone to express themselves through clothing.

Senior Vice President of Macy’s Fashion Cassandra Jones explained in a release just how Verona Collection and its founders are furthering this goal of offering fashion for all.

“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,” she said. “Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion.”

The Verona Collection will be available at the retailer’s website starting Feb. 15, Glamour reports, offering ready-to-wear pieces from tops and dresses, to abayas and headscarves; the best part is that edit starts at $12.95 and caps at $84.95.

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