While there used to only be a handful of specialty shops for extended-size clothing, these days, some major clothing brands are ditching their narrow size ranges in favor of offering fashion for all.
According to ELLE, some well-loved mall brands are releasing their very own curvy-friendly clothing collections. For example, both Madewell and sister-store J.Crew have both announced that they will extend their denim offerings to include up to a size 35, reports ELLE, even releasing a new denim style called “‘curvy high-rise skinny jeans’ which was designed especially for women with ‘an hourglass shape.'”
Target’s newest project, Universal Thread, is a whole label dedicated to plus clothing, featuring up to a size 26W, says ELLE, while LOFT’s forthcoming extended-size offerings will be a first for the brand.
Meanwhile, ELLE reports that longstanding mall brand NY & Company is taking a different approach to expanding their size range: piggybacking off of actor Gabrielle Union’s collection with the brand, NY & Company and Union are releasing a new collection called #AllTogetherNow that goes up to a size 20 and 2XL. To help the launch the collection, ELLE says Union “recruited her Being Mary Jane co-stars, Lisa Vidal, Margaret Avery, and Raven Goodwin” to help show off all the line has to offer.
All of these new extended size lines just prove that fashion is for every body because, as LOFT said, “Because no two bodies are alike–and that’s a beautiful thing.”