Hunter boots are no longer reserved for those willing drop upwards of $100, thanks to a brand-new collaboration with Target.
According to Refinery29, the British retailer is partnering with everyone’s favorite one-stop shop to release “exclusive versions of the brand’s rain boots, raincoats, and backpacks.” Additionally, Refinery29 reports that the collaboration will also mark the first time Hunter will sell homewear items, including coolers, hammocks and sunshades, with over 300 products total included in the line. The best part — most of the collection will be priced under $30.
However exciting, the partnership does appear to be an oddball match; but for Hunter’s creative director Alasdhair Willis, one image changed the way he viewed the brand and its accessibility, reports Refinery29: a photo of Kate Moss wearing Hunter rain boots at a music festival in 2005.
“Our boots, outerwear, and backpacks are now worn at festivals across the globe, come rain or shine,” he said in a release. “Recognizing our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to create a collection that celebrates that, whether that be a summer gathering in the backyard, weekends away, or at a music festival.”
With a communal, outdoor spirit in mind, the collaboration couldn’t come at a better time: Refinery29 says the collection will make its debut in Target stores and online on Sat., April 14.