Brown launches new wellness company

Makeup guru Bobbi Brown is set to launch her latest project.

After leaving her self-titled natural beauty brand, InStyle reports that Brown will launch her own wellness company called justBOBBI. To mark the brand’s debut — which coincided with March 8’s International Women’s Day — InStyle says Brown partnered with snack bar company Health Warrior to design bright pink packaging for their Dragon Fruit Chia Bar.

But the collaboration isn’t just about a pretty pink package with Brown’s new logo on it; InStyle says that “100% of profits from the sale of the snack will go to Girls Inc,” a non-profit that Brown herself described as an organization that “empowers girls to be strong, smart, and bold through direct service and advocacy. It’s so cool to bring my philosophy that beauty starts from the inside out to life.”

To purchase the bars and support Girls Inc., InStyle says the limited-edition snacks are available on Health Warrior’s website in packs of 15 for $19.99, and in April at select Lord & Taylor stores.

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