Urban Decay lipstick shade donates to women’s empowerment causes

What’s better than a lipstick you love — a lipstick that gives back, of course.

According to PopSugar, everyone’s favorite makeup brand Urban Decay has released a limited-edition version of its ever-popular Vice lipstick on International Women’s Day. Called “Outspoken,” PopSugar says 100 percent of the lipstick shade’s profits will be donated to “nonprofits that support women’s empowerment causes.”

While PopSugar reports that the exact non-profits it will donate to will be selected by The Ultraviolet Edge, the cosmetic brand has “pledged to raise over $2 million” for the organization.

Brand founder Wende Zomnir did, however, give an idea of what kinds of initiatives the funds may serve, saying in a release to PopSugar that shoppers will help “provide literacy programs and microloans to women in Uganda. You’re enabling girls in Kenya to get an education. And you’re making it possible for underserved and abused women in New York City to get the legal representation they desperately need.”

As for the lipstick shade itself, PopSugar says the “rosy-mauve” tone comes in a lilac purple tube with a purple blooming rose on it, making it the prettiest do-gooder lipstick we’ve ever seen.

Purchase the lipstick here for $18.

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