As part of Vogue‘s “American Woman” project to celebrate strong American women, singer Demi Lovato erased her makeup in powerful video that celebrates her inner fortitude and her natural beauty.
According to Today.com, the “Sorry Not Sorry” songstress slowly wipes off all of her stage-ready makeup, looking “defiant” while she “peels off her false lashes and rubs off her lipstick and eye shadow, as ironic audio from vintage makeup tutorials plays in the background.”
Revealing her fresh-faced self, Today.com says Lovato wanted to challenge the makeover myth — the idea that people need to alter their appearances to appear beautiful.
“I think society tells us we need makeovers, but why can’t we embrace the beauty that we naturally have?” she said in an interview with Vogue.
But make no mistake: Lovato likes getting dressed and made up, too, says Today.com, telling the fashion glossy that she enjoys both natural and glam looks. “I love makeup,” she said. “I love doing my hair; I have extensions, but there’s a time and a place for everything, and natural beauty needs to be celebrated.”
She concluded her video with a makeup-free and confident smile into the camera, seemingly saying that there’s nothing wrong with being confident — inside and out.
Watch the video here.