A major fashion campaign is about to get a boost from one of music’s best known stars.
According to Glamour, Britney Spears is headlining Kenzo’s “La Collection Memento N°2,” the “the second installment of the brand’s archival-inspired capsule.” Celebrating icons, Glamour says the campaign was shot by Peter Lindbergh in Los Angeles, who is also an icon in his own right.
“Britney is certainly an icon and the quintessential queen of denim,” the brand said in a statement, Glamour reports. “Of similar stature in the photo world is Peter Lindbergh, whose British Vogue cover of Linda, Naomi, Cindy, Tatiana, and Christy ignited the age of the supermodel.… Lindbergh captured Britney in all her American Dream glory and beauty.”
As for the campaign’s images, Glamour reports that they are “meant to be read as ‘a bit cheeky, optimistic, and joyous,'” reflective of the “youthful” collection — and apparently, the vibe on the set of the photoshoot, according to Spears.
“We had fun on set, even though it was a bit weird for me at first,” she told Vogue. “I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but of course, on film it turned out to be really cool.”
And turn out cool it did. Check out photos from the campaign here.