Tiffany & Co. goes floral for fine jewelry

Fine jewelry just got a bit more flowery, thanks to some new designs by Tiffany & Co.

According to InStyle, Chief Artistic Officer Reed Krakoff unveiled his first fine and high jewelry collection for the brand called “Paper Flowers,” which — you guessed it — is “inspired by the idea of flower petals cut from paper.”

Done with an “organic shape and a very modern and graphic feel,” Krakoff told InStyle that the collection — which includes everything from pendants to rings — not only tries to make fine jewelry less stuffy, it also aims to offer a new take on Tiffany & Co.’s longstanding attraction to using nature for inspiration.

“We always strive for new interpretations, combining beauty with modernism, like in the Tiffany Paper Flowers collection,” Krakoff told InStyle. “We deconstruct the petals and rivet them together again with a pin. We’re beginning a new chapter of creativity, with a reverence for the past, but at the same time bringing excitement and surprise so that people consider us in a new way.”

Making its debut on May 1, pieces in the collection start at $2,500 and go all the way up to a lofty $75,000 — while another piece requires shoppers to call for pricing.

Ready to shop this pricey and pretty collection? Click here.

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