Online retailer ASOS made waves when it began using unretouched models, featuring everything from stretch marks to cellulite. But now, the company is drawing extra praise for showcasing one model in particular in their lineup.
According to Insider, shoppers took to social media to share their delight in the company choosing Vivian Eyo-Ephraim to be a swimsuit model for their ASOS Curve line. For example, Twitter user Katherine Laura said, “Glad to see curve models are actually the sizes sold and not a size 12 wearing larger clothes. Thanks ASOS,” while another simply wrote “THIS IS WHAT I WANT TO SEE!!!!!”
Others praised the move as a significant step toward achieving greater body inclusivity and diversity in the fashion industry, as Twitter user Martina shared, “she’s so beautiful and seeing my body shape being represented as well makes me so happy.”
Eyo-Ephraim told Insider that the opportunity has given her a platform to break down the doors of beauty standards to represent all beauty.
“”I am so grateful to Bridge Models and ASOS for championing diversity in the fashion industry and giving me this amazing opportunity to do a job I love,” she said. “To have the public respond in such a positive way to one of my first jobs is so unbelievable, it just highlights now more than ever that we want to see a wider representation of women and men on the high street and we are going to champion the brands that listen to us.”