Crayon brand launches makeup collection

If the colors of your childhood crayon box inspired your current passion for makeup, brace yourself: a famous crayon brand has just unveiled their very own collection of cosmetics.

According to ELLE, Crayola has launched their new Crayola Beauty line exclusively with British retailer ASOS.com, complete with packaging that will take your back to your grammar school days. Adding to the nostalgia of the line are the product names, will ELLE says include all of the familiar Crayola crayon shades, such as “Fuzzy Wuzzy, a dusty rose” and “Tumbleweed, a cool beige.”

The 58-piece collection is also all vegan, reports ELLE, and offers a range of products that include “face crayons, lip and cheek crayons, color-changing lip crayons, highlighters, mascaras, palettes and brushes.”

And, keeping true to its color-centric brand, ELLE says each color is highly pigmented, offering a saturated, bold look — a look that will be easy to achieve when the line boasts 95 shades to choose from.

Adding to the line’s accessibility beyond the number of shades available are two factors: price and intended audience. While pieces from the collection range between $15 and $40, ELLE reports that a press release “notes the collection is gender fluid and the campaign photos reflect that spirit with both men and women wearing the products.”

What more could you ask for in a makeup collection?

To shop, click here.

 

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