H&M is poised to overhaul its sizing system, and the changes are making way for a greater range of sizes.
According to Glamour, a spokesperson for the brand explained that “H&M in the USA will be updating their sizing structure for ladies’ customer starting with new summer and fall 2018 products.” And this new sizing will affect customers in more ways than one.
For example, Glamour says shoppers should anticipate wearing one numerical size smaller than their usual size in the store, something they plan to make known to their customers by placing explanatory tags on items that would be affected by the changes. Also coming on the heels of this update is an extended size range, which Glamour reports will now span from 0 to 26.
While the changes are new to the U.S., they originated across the pond. Glamour says that size updates were first reported in the U.K. last month, in which “an H&M spokesperson announced that the brand was ‘taking the steps to change our womenswear measurements to be in line with [standard] UK sizing,’ according to the BBC,” something that followed months of customer complaints about inconsistent sizing.
Now that the changes are hitting North America, hopefully this marks the beginning of truer sizing and better fit.