Bra brand adds 24 new sizes

Bra shopping just got a little easier, thanks to ThirdLove.

According to Cosmopolitan, the intimates brand has announced that it they will not only begin offering half cup sizes, they are also adding a total of 24 new sizes to their collection. Additionally, the cup sizes will “range from AA through H and up to a 48-band size,” says Cosmo, giving ThirdLove a grand total of 70 sizes — more than double the offerings of competitor brands.

Chief Creative Officer for ThirdLove Ra’el Cohen told Cosmo that the more inclusive sizing aims to provide true-to-size styles that are supportive and stylish.

“We know you can’t just take a 34B and scale it up to a 40G — that’s a recipe for a bad fit,” she said. “We’ve worked tirelessly to design bras that don’t just scale up in size, but that have additional supportive elements that are nearly unperceivable to the naked eye.”

All of these inclusive sizes almost sounds too good to be true, and it kind of is — for now. Cosmo reports that while these sizes are currently available solely for the brand’s 24/7 Perfect Coverage Bra, ThirdLove does plan to extend the sizing to more designs in the near future.

 

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