Two weeks following the suicide of the brand’s founder, Kate Spade New York is honoring their leader with a new initiative.
According to Glamour, the brand announced last week that “plan to donate more than $1 million to suicide prevention and mental health organizations through its foundation, beginning with $250,000 to the Crisis Text Line, a service that connects individuals to a live counselor for real-time help 24/7.”
Additionally, Glamour says the brand will be matching any public donations made to the group through June 29, up to $100,000.
CEO of Kate Spade New York Anna Bakst told WWD explained that she hopes the move will create a positive change when it comes to dealing with, accepting and treating mental illness.
“Mental illness does not discriminate; it is complicated and difficult to diagnose and can often be life-threatening,” she said, according to Glamour. “We hope that our support will shed even more light on the disease and encourage those who suffer from mental health issues to seek help. Collectively, we must all do more.”