Who knew lipstick could be so empowering? Apparently Alexandra Ocasio-Cortez.
According to PopSugar, when the 28-year-old candidate from New York’s 14th Congressional District defeated “10-term incumbent” Representative Joseph Crowley in a stunning primary victory, she did so while wearing a bright red shade of lipstick — one that caught the eye of Twitter users, who began inquiring after the happy hue.
While Ocasio-Cortez told her followers in a response tweet that the exact lipstick was Stila’s “Stay All Day” liquid lipstick in the shade “Beso,” PopSugar says the decision wear red carried more significance than readily noticeable.
“…Suffragettes in the early 1900s wore the hue while protesting for women’s right to vote,” reports PopSugar, while “in 1912, the real-life Elizabeth Arden even handed out a similar lipstick to NYC marchers as a token of unity.”
And since Ocasio-Cortez revealed her lipstick shade, PopSugar says not only has Sephora sold out of the hue, her Twitter followers shared their support by sending their photos of their own Stila lip slicks.
History-infused or not, this show of women supporting women is encouraging — and, as PopSugar points out, don’t forget to focus on what really matters: what Ocasio-Cortez’s platform is: she “supports Medicare for all, abolishing ICE, expanding LGBTQ+ rights, and creating an assault weapons ban.”