Looks like Lush is a fan of Ariana Grande’s latest music video.
According to Cosmopolitan, after the singer released the music video for her “God is a Woman” — which shows off the most ethereal scenes of Grande in the midst of pink, blue and purple-swirled water — a Twitter user reached out to Lush Cosmetics to “ask if the company could make a bath bomb with the same color scheme and name it ‘God is a Woman.'”
Screenshots of the company’s response showed that they wrote back offering to pass the idea along to their teams for consideration, and once Grande saw the images, Cosmo says she tweeted the words “i’ll do anything” to Lush to make her own plea.
The following day, Lush Product Inventor and Chief Digital Officer Jack Constantine responded, says Cosmo, and with more than expected: a full prototype of a “God is a Woman” bath bomb. Posting a video of the sample’s test run on Instagram, Constantine wrote in the caption, “I had a fun day working on a prototype for @arianagrande of a #godisawoman #bathbomb in the #lushlabstoday. Still needs work, version 2 tomorrow 🛀💣”