A new fragrance means a new set of models, and the Calvin Klein brand chose two of the most recognizable actors to front its new campaign.
According to ELLE, to help spread the news about the brand’s first fragrance — aptly called “Woman” — under creative director Raf Simons, Calvin Klein selected Lupita Nyong’o and Saoirse Ronan to front its adjoining campaign, which is directed by artist Anne Collier. Featuring “both striking, minimalist portraits of the award-winning actresses alongside women they have personally been inspired by,” ELLE says “Nyong’o chose Eartha Kitt and Katharine Hepburn, while Ronan picked Sissy Spacek and Nina Simone.”
With a fragrance that Simons says is inspired by “freedom of expression” and “the transmission of strength and inspiration from woman to the next,” ELLE reports that the creative director said its campaign is centered around the theme of embracing and owning one’s femininity.
“The campaign is an exploration of femininity—a group of women bonded by a common thread,” said Simons, “the desire to have the power to create their own identity, and to support and lead the way for those that come after them.”
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