J.Crew is making moves — and one that will benefit all of their shoppers.
According to Glamour, the retailer has just unveiled a “collection of tops, dresses, skirts, and pants that’ll be available in sizes up to 5X, a first for the brand,” with sizes starting at XXS. To do so, Glamour reports that J.Crew worked with “size-inclusive minimalist fashion label” Universal Standard to create the collection, which is filled with fashionable styles and modern fits across a much more inclusive size range. The already-inclusive line adds to accessibility in terms of price as well, with Glamour reporting that pieces from collection retail between $50 and $150.
The move, says J.Crew chief merchandising officerLisa Greenwald, acts as a follow-up to the company’s previous efforts to add more sizes to their denim offerings, says Glamour, which began last spring.
“We knew we had more work to do,” Greenwald told Glamour. “We wanted to be thoughtful about our approach to sizing, and part of that meant working with experts in this field to glean best practices as we work to perfect our approach to fit moving forward.”
Thus, Greenwald says they paired up with Universal Standard and set about creating a collection that was “tailored for the real, diverse spectrum of the American woman.”
“We wanted to create a collection of stylish, well-made, great-fitting clothes, engineered to fit the new range of sizes perfectly and Universal Standard offered their expertise to do just that,” Greenwald said to Glamour, looking to “Universal Standard’s expertise for help grading designs for larger sizes, manufacturing, and problem-solving anything that might come up along the way.”
The beginning of much more to come from J.Crew in terms of size inclusivity, Greenwald made sure to explain to Glamour that the hope is to make all feel welcome to their brand.
“It’s a dedicated strategy to bring millions of American women into the fold and make them feel part of the style enjoyed only by the smaller women until now.”
Click here to shop the collection.