Mall retailer hints at digital comeback

Your favorite retailer of yesteryear is about to make a comeback.

That’s according to Cosmopolitan, who says Wet Seal has not only reintroduced its Plus & Curve line online in July, but has done so at the specific request of fans. With nearly 200 items that come in sizes ranging between XL and 3XL and sell for under $50, Glamour reports that the line includes ” bodysuits, dresses, trousers, cardigans, blouses, and more—in a range of trendy silhouettes and prints that are all, again, incredibly affordable.”

But that’s not the only unique thing about this collection; Cosmo says Wet Seal designed the collection with the help of the very fans who requested it, with them crowdsourcing new designs online.

The final component of the brand’s reintroduction is their social media campaign. Called “#WetSealGetsReal,” Glamour says the campaign “aims to empower followers to share inspiring stories of self-love on Instagram.”

With all of this positivity and accessibility going on, it looks like it’s time to let Wet Seal back into our hearts.

Time to get shopping!

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