Target unveils new swim styles, unretouched models

Target has just unveiled their brand-new 2018 swimwear collection, and it’s the perfect boost we need to get us through this chilly late-winter temperatures.

According to Bustle, the superstore just unveiled “1,700 different styles, colors and cuts” of new swimsuit styles that are made for all bodies. Target makes this apparent in the new line’s campaign, says Bustle, which features “zero retouching, reshaping, or extreme airbrushing.”

In announcing the move to make the ads as honest as possible, Target said in the line’s announcement that their goal is to make the swimsuit shopping experience as stress-free as possible:

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Inspired by the beaches Saint Tropez, Brazil and Australia, Bustle says the line is broken down int five categories: Modern Minimalist, Boho, Heartbreaker, Americana and Tropical, all featuring bold colors, vibrant prints and trendy cuts (think monokinis, cutouts and high waists!) that will make your summer 2018 the most stylish one yet. Target’s website described each swimwear category — which comes in an extended size range — this way:

“Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with ’70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.”

So how much does all of this wonderful costs? Bustle says pieces from the line range from $14.99 to $49.99, though most come in under $24.99.


Former Kardashian assistant and brand COO tackles jewelry design

Since Stephanie Shepherd parted ways with one of the most famous women in the world, the former Kim Kardashian executive assistant and brand chief operating officer has finally announced her next move.

According to Refinery29, Shepherd is partnering with jewelry brand 8 Other Reasons for a brand-new jewelry collaboration that is “inspired by the movement around women’s empowerment.” Called “Woman,” Harper’s Bazaar reports that not only did Shepherd help design the products, she is also starring in the brand’s campaign, modeling the designs in some very Kim K-inspired photos.

Pieces from the line are bold, “colorful and cool,” Refinery29 says, but the designs are not just about being visually appealing; the pieces are also supposed to be “symbolic of strong, independent woman everywhere.”

What’s even better than its empowering messaging is its price range, which Refinery29 says stretches from $22 to $100.


Barbie unveils new dolls in ‘Inspiring Women’ line

Kids everywhere are about to get some new — and some time-honored — heroes to play make-believe with and look up to.

According to HuffPost, Mattel is adding a host of dolls to their new “Inspiring Women” Barbie collection, which honors women who have made history in their respective fields and industries. This new line includes the likes of Mexican artist Frida Kahlo, the first female aviator to journey across the Atlantic Ocean Amelia Earhart and boundary-breaker in science and math for NASA Katherine Johnson.

While this line of dolls does not have an anticipated release date, HuffPost says the company is also adding 14 new dolls to their existing “Shero” line, this time honoring modern women who are making a name for themselves in the United States and around the world.

Glamour reports these new inductees include: Wonder Woman director Patty Jenkins; U.S. Olympic gold medal snowboarder Chloe Kim; Australian conservationist Bindi Irwin; British boxing champion Nicola Adams; Turkish windsurger Çağla Kubat; French chef Hélène Darroze; Chinese volleyball champion Hui Ruoqi; German designer and entrepreneur Leyla Piedayesh; Mexican pro-golfer Lorena Ochoa; Polish journalist Martyna Wojciechowska; Italian soccer player Sara Gama; Chinese actor and philanthropist Xiaotong Guan; Chinese prima ballerina Yuan Yuan Tan; and Spanish entrepreneur and fashion designer Vicky Martin Berrocal.

Senior Vice president and General Manager of Barbie Lisa McKnight said in a release that the dolls aim to teach girls — and all children — to reach for the stars and dream beyond what they see is presently possible, not just on International Women’s Day, but every day.

“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day, because we know that you can’t be what you can’t see,” she said, according to HuffPost. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”

Shop Barbie’s “Inspiring Women” collection here.

Urban Decay lipstick shade donates to women’s empowerment causes

What’s better than a lipstick you love — a lipstick that gives back, of course.

According to PopSugar, everyone’s favorite makeup brand Urban Decay has released a limited-edition version of its ever-popular Vice lipstick on International Women’s Day. Called “Outspoken,” PopSugar says 100 percent of the lipstick shade’s profits will be donated to “nonprofits that support women’s empowerment causes.”

While PopSugar reports that the exact non-profits it will donate to will be selected by The Ultraviolet Edge, the cosmetic brand has “pledged to raise over $2 million” for the organization.

Brand founder Wende Zomnir did, however, give an idea of what kinds of initiatives the funds may serve, saying in a release to PopSugar that shoppers will help “provide literacy programs and microloans to women in Uganda. You’re enabling girls in Kenya to get an education. And you’re making it possible for underserved and abused women in New York City to get the legal representation they desperately need.”

As for the lipstick shade itself, PopSugar says the “rosy-mauve” tone comes in a lilac purple tube with a purple blooming rose on it, making it the prettiest do-gooder lipstick we’ve ever seen.

Purchase the lipstick here for $18.

Williams stars in Nike commercial

We all know that Serena Williams is the greatest of all time, but a recent Nike commercial is making sure we have no doubts about it.

According to The Cut, the tennis powerhouse was featured in a brand-new commercial for Nike that debuted during the Academy Awards to celebrate recently-passed International Women’s Day. Showing a highlight reel of her illustrious career, Williams delivered the most inspiring voice over:

“I’ve never been the right kind of woman. Over-sized and over-confident. Too mean if I don’t smile. Too black for my tennis whites. Too motivated for motherhood. But I’m proving time and time again that there’s no wrong way to be a woman.”

Ending on the words, “Until we all win,” The Cut reports Nike said in a release that the ad aims to “recognize and celebrate the contributions and achievements of women everywhere and share our belief in gender equality, in this case, delivered by Serena Williams, the greatest athlete of all time.”

The G.O.A.T., indeed. Watch the ad in full right here.

Brown launches new wellness company

Makeup guru Bobbi Brown is set to launch her latest project.

After leaving her self-titled natural beauty brand, InStyle reports that Brown will launch her own wellness company called justBOBBI. To mark the brand’s debut — which coincided with March 8’s International Women’s Day — InStyle says Brown partnered with snack bar company Health Warrior to design bright pink packaging for their Dragon Fruit Chia Bar.

But the collaboration isn’t just about a pretty pink package with Brown’s new logo on it; InStyle says that “100% of profits from the sale of the snack will go to Girls Inc,” a non-profit that Brown herself described as an organization that “empowers girls to be strong, smart, and bold through direct service and advocacy. It’s so cool to bring my philosophy that beauty starts from the inside out to life.”

To purchase the bars and support Girls Inc., InStyle says the limited-edition snacks are available on Health Warrior’s website in packs of 15 for $19.99, and in April at select Lord & Taylor stores.

Mendes & Reinhart reveal photos were edited for magazine

Two Riverdale actors were not about to let their photoshopped magazine covers go unnoticed, so they called out the publication in the most public way possible — on social media.

According to Elite Daily, Camila Mendes and Lili Reinhart both were photographed for Cosmopolitan Philippines, though their cover photos looked a bit different than they remembered: instead of showing their real figures, the images were instead shaven down in Photoshop, showing the actors as impossibly narrower than they are. So to bring attention to the unwarranted editing, the duo decided to point out the adjustments on Instagram.

“@lilireinhart and I feel disrespected & disturbed by the sight of our photoshopped bodies,” Mendes wrote via her Instagram Story, according to Elite Daily. “We want [Cosmopolitan Philippines] readers to know that those bodies are not ours.”

Both Mendes and Reinhart proceeded to post a sequence of their original images followed by the edited photos in their Instagram stories, says Elite Daily, highlighting the area of their torsos that were trimmed with a photo editing tool. Beyond this, Mendes also offered a written response on her Instagram story, writing that she and her Riverdale counterpart feel disrespected by the changes made to their photos.

Calling their figures “distorted,” Elite Daily says Mendes wrote that she and Reinhart “prefer to see our bodies the way they actually are. I’m not interested in having a slimmer waist, I’m more than satisfied with the one that I already have.”

Tell ’em, Camila!

See the images in question here.

Chastain gives $2K to woman who left negative Instagram comment

The answer to negativity isn’t more negativity — that’s the lesson Jessica Chastain recently taught her followers.

According to Bustle, the actor and producer took to Instagram to share a photo on Thursday’s International Women’s Day of herself wearing a “We Should All Be Feminists” T-shirt; in the photo’s caption, Chastain wrote, “FEMINISM: the theory of the political, economic, and social equality of the sexes #happyinternationalwomensday,” but Bustle says the seemingly innocent post drew ire from some followers, including one named Karin Hallsten Schulz.

“Yes, feminist that believe in God and stand up for The Unborn,” Schulz wrote. “I would be for that kind of feminist.”

Instead of immediately replying to the comment — or even thinking of replying at all — Bustle says Chastain decided to explore Schulz’s Instagram account, which led to the discovery of a GoFundMe page the commenter set up for herself to help fund fertility treatments. Asking for $5,000, Bustle says Schulz wrote that her insurance won’t cover the treatments — and in the blink of an eye, Schulz became $2,000 closer to achiever her goal of being a mother thanks to Chastain, who gave her campaign a $2K boost.

Bustle reports Chastain then responded to Schulz’s original comment this way:

“Yes you can decide what is right for you. I am pro-choice and I believe that everyone has the right to make their own decision. I read about your journey to become a mother and it broke my heart. I hope that your dream will come true in 2018! Much love to you ❤”

After also posting on her GoFundMe page by telling Schulz that her and husband will be “wonderful parents,” Bustle says Schulz wrote back to the actor sharing words of support and gratitude, offering that even though they don’t agree on everything, they are both on the same team.

“Thank you for your words, for your encouragement and loving wishes. I too am a feminist!! It is ok if we don’t see eye to eye on everything,” she wrote. “We do agree on more than we disagree!! You are my sister, and together wonderful change and more awesome things will happen in this beautiful world we live in.”

Proof positive that women can support each other despite differences of opinion and beliefs.

Female investors purchase Weinstein Company

A group of women has turned the #MeToo moment that started the movement into a major #WeConquered achievement.

According to Glamour, a group of mostly female investors have purchased The Weinstein Company for about $500 million, taking over the tumultuous company from disgraced Hollywood big-wig Harvey Weinstein. Deadline reports that “the group is led by Maria Contreras-Sweet, who worked in the Obama administration as the head of the U.S. Small Business Administration,” and is “expected to run the new board of directors, which will be composed of mostly women.”

Offering that a new company will be created along with a new vision that will include placing women in positions of authority, Glamour reports that Contreras-Sweet aims to foster female leadership on all levels, saying she has always aimed to “build a movie studio led by a board of directors made up of a majority of independent women, save about 150 jobs, protect the small businesses who are owed money and create a victims’ compensation fund that would supplement existing insurance coverage for those who have been harmed.”

Further describing the aim of her new company, Contreras-Sweet offers that the company will revolve around honesty and a respect for women:

“The cornerstone of our plan has been to launch a new company that represents the best practices in corporate governance and transparency,” she said, according to Glamour. “I have had a long-standing commitment to fostering women ownership in business. This potential deal is an important step to that end.”

Read more about the deal to acquire The Weinstein Company here.

Hunter boots make debut at Target

Hunter boots are no longer reserved for those willing drop upwards of $100, thanks to a brand-new collaboration with Target.

According to Refinery29, the British retailer is partnering with everyone’s favorite one-stop shop to release “exclusive versions of the brand’s rain boots, raincoats, and backpacks.” Additionally, Refinery29 reports that the collaboration will also mark the first time Hunter will sell homewear items, including coolers, hammocks and sunshades, with over 300 products total included in the line. The best part — most of the collection will be priced under $30.

However exciting, the partnership does appear to be an oddball match; but for Hunter’s creative director Alasdhair Willis, one image changed the way he viewed the brand and its accessibility, reports Refinery29: a photo of Kate Moss wearing Hunter rain boots at a music festival in 2005.

“Our boots, outerwear, and backpacks are now worn at festivals across the globe, come rain or shine,” he said in a release. “Recognizing our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to create a collection that celebrates that, whether that be a summer gathering in the backyard, weekends away, or at a music festival.”

With a communal, outdoor spirit in mind, the collaboration couldn’t come at a better time: Refinery29 says the collection will make its debut in Target stores and online on Sat., April 14.