CVS Pharmacy wants us to look good and feel good naturally — that is, without the help of digital photo editing tools.
According to Glamour, the chain pharmacy recently announced new standards for altering the beauty imagery used online, in ads and in stores. In union with this effort comes their brand-new CVS Beauty Mark, says Glamour, a “atermark that will indicate images that haven’t been digitally altered, which it’s defining as ‘changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.'”
President of CVS Pharmacy and Executive Vice President of CVS Health Helena Foulkes called the new standards and watermark a response to recognizing the responsibility that comes with being a public-facing brand — and an influential one, at that.
“The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established,” she said. “As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.”
While the Beauty Mark will only appear on CVS-produced images, Glamour reports that the pharmacy is working with drugstore beauty brands to develop industry-wide retouching guidelines and transparency standards, with the goal of having other brands’ ads on board by 2020.
Sometimes, a simple advertisement can be as powerful as art, music or movies, and a recent New York Times ad sure moved mountains of emotions in viewers everywhere.
According to HuffPost, the powerhouse newspaper released an advertisement than ran during the recent broadcast of the Golden Globes that “references the newspaper’s bombshell report where several notable women said Harvey Weinstein sexually assaulted and harassed them, as well as the #MeToo campaign.”
All set against a stark white background, the simple but powerful ad features all text that begins with the words, “He said.” The next pair of words to pop up on the screen were, “She said.” The pattern continues for a bit until HuffPost says eventually, the words, “She said” take over the screen — or, until the female voice finally has the last word.
With female voices of our day finally being heard and believed, it comes as no surprise that the ad conjured strong emotions in viewers; in fact, HuffPost says tweets began pouring in as the ad aired, with some calling it “powerful” and “perfection.”
While HuffPost says others though the ad was “off” or “tone-deaf,” one thing is certain: the female voice has been unleashed, and it will not be silenced.
Watch the full ad here.
The fashion industry inches closer to increased diversity every year, but this year, a new milestone was reached.
According to TheFashionSpot‘s Diversity Report, “fall ad campaigns were considered ‘more diverse’ than previous seasons when it comes to race representation, with models of color representing 30.4 percent of all female models cast,” Bustle reports. Examining 187 major fall campaigns which used a total of 457 female models, the report found that for the first time ever, fashion ads were more inclusive than runway shows.
Here are a few other noteworthy findings from TheFashionSpot‘s report:
- The percentage of non-white models used in Fall 2017 campaigns increased to 30.4 percent, a 5.9 percent jump from the previous season and the site’s highest recorded increase to date.
- Plus-size models starring in fashion ad campaigns experienced the slightest dip — 0.1 percent — to a measly 2.2 percent total, as plus models “accounted for just 10 of the 457 castings.”
- Fall 2017 campaigns saw an increase in usage of both older models and transgender models, with 14 and six casting respectively out of a total 457 models cast.
TheFashionSpot‘s report also highlights the most and least diverse campaigns overall, notes Saint Laurent, Coach and Christian Dior as among the most diverse Fall 2017 campaigns, each boasting a rate of non-white models above 60 percent.
While there is clearly still work to be done in creating an inclusive and diverse fashion industry, every small step leads us to a more representative future.
The Sports Illustrated swimsuit issue is filled each year with bikini-clad models and nearly nude beach goddesses, but this year, the issue features women who look a little different — in fact, they look just like us.
While model Ashley Graham takes centerstage in an ad for Swimsuits for All — with whom she has swimsuit collaboration — PopSugar says the model brought along a few women who aren’t models to help show off the sexy swimwear.
This marks the “first time that Sports Illustrated has featured everyday ladies living it up in their bikinis and one-pieces, no contract or fashion resume required,” PopSugar reports.
Representing women both old and young of varying sizes, the ad campaign — called “Every Body, Every Age, Every Beautiful” — highlights the natural beauty that can only come from a diverse group of women. Photographed in San Juan , Puerto Rico with local women, Graham told Harper’s Bazaar that the campaign not only captures “the essence of the city’s culture,” it also brings body positivity to the fore.
“SI Swim, Swimsuits For All and I all share the same mission to celebrate the female body and empower women to feel good in their own skin. That’s why it was important to debut the “Every Body, Every Age, Every Beautiful” ad in the issue again this year and show even more diverse women.”
To check out the photos from Graham’s Swimsuits for All campaign, click here.
A new advertisement by General Electric is making female scientists the A-list celebrities of today.
According to the Huffington Post, the ad “imagines the first woman to win the National Medal of Science in Engineering, Millie Dresselhaus a.k.a. the ‘queen of carbon science,’ as a star,” swapping the face of movie stars with hers on the covers of magazines and even having an emoji crafted in her likeness.
From Millie dolls to halloween costumes, international news coverage to newborns named in her honor, the ad imagines a world where female scientists are as revered and glorified as much as Hollywood elite. But the ad does more than just position a female scientist in the spotlight — it announces GE’s own intentions of creating the future of females in science.
Part of GE’s new commitment to hiring more women in technical positions, HuffPost says the ad formally announced the company’s goal of “helping 20,000 women fill more STEM roles in GE by the year 2020 and obtaining 50:50 representation for all of their tech entry-level leadership development programs.”
By implementing new recruitment practices and creating feedback and training processes to retain employees, HuffPost says GE is taking a “holistic” approach to achieving their goal, which is to — as their video’s Youtube description says — not just imagine “world where brilliant women are the stars,” but to instead help create it.