Raisman, Shahidi star in new Aerie campaign

The AerieREAL campaign just got a brand-new crop of role models.

According to InStyle, the body-positive intimates line recruited U.S. Olympic gold medal gymnast Aly Raisman, actor Yara Shahidi and singer Rachel Platten to join their AerieREAL campaign as Role Models, starring alongside brand ambassador and model Iskra Lawrence. Debuting the latest installment of the campaign last week, InStyle says while the ad features the group totally unretouched in the brand’s signature underwear, this isn’t the only way they will be representing Aerie and it’s mission.

In fact, “the AerieREAL Role Models will host speaking engagements in stores, and design exclusive products with 100 percent of sales going to the charities of their choice,” reports InStyle. Jennifer Foyle, Aerie global brand president, certainly thinks that the group of models will have no problem creating change and inspiring others, saying in a statement they “embody AerieREAL and what it means to be strong, confident, and happy in your own skin.”

Proving Foyle right already in their initial statements for the brand, each Role Model shared what they hope to impart to women and girls in their time with the campaign.

“We’ve all been through something that, in the end, will make you a stronger person,” Raisman offered, while Platten said that “In being more vulnerable and having the courage to share my truths even more, I’ve learned that more people feel like that gives them permission to do the same.”

Watch Raisman, Shahidi, Platten and Lawrence inspire together in their campaign video for Aerie here.

 

Aerie debuts new nude collection

Aerie‘s inclusive shopping experience started with using more diverse models that were not retouched. Now, their mission continues with their new inclusive nude offerings.

According to Mic, the American Eagle company announced on Wednesday that they will incorporate five new shades of nude into their line of bras and underwear. Called the Real Me collectionMic says the new nudes palette includes are available in five inspirationally-named shades: “Honesty, Inspiration, Strength, Energy and Confidence,” which “vary from light brown to dark brown.”

Discussing the products’ launch, Jennifer Foyle, Aerie’s global brand president, shared that the new shades aren’t the only reason to be excited.

“…Not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your real self,” she said in an email to Mic. “These bras have ultimate comfort and are super lightweight, all while providing amazing support with the right amount of coverage. This is a collection truly designed to move with you, shape to you and feel like you.”

So far, Mic reports that the Real Me collection offers unlined bras, thongs, bralettes and boy briefs in the new hues.

Duff and Hudgens get real with Aerie

It’s not often that a swimsuit photo a celebrity posts on Instagram is accompanied by an inspiring message, but when it does, it’s worth noting.

Such is the case with recent photos from Hilary Duff and Vanessa Hudgens, according to InStyle, who reported that the stars took to Instagram on April 28 to share a video of themselves in bikinis for underwear brand Aerie‘s “Love the Swim You’re In” initiative.

“For each unretouched bikini photo that someone posts to Instagram along with the hashtag #AerieREAL, the retailer will donate $1 to the National Eating Disorder Association,” says InStyle.

While Hudgens appears alongside her sister Stella in the video, Duff goes solo to spread the campaign’s message. Both, however, tell of the initiative from behind a bright blue towel with the hashtag #aerieREAL scrawled across the front.

InStyle reports that Aerie has “pledged to donate up to $30,000 to the NEDA through the Love the Swim You’re In initiative.”

And although celebrities are certainly taking to the campaign, you can participate by posting your own unretouched bikini photo to Instagram tagged with the hashtag #AerieREAL.

Aerie’s Got Body Positivity in the Bag

After the launch of the body-positive #AerieReal campaign in 2014, American Eagle has seen a significant increase in sales — something The Huffington Post says is due in part to Aerie’s message of body acceptance.

Chief Executive Officer Jay Schottenstein said in a press release that such initiatives have proven to boost the company’s sales. “The American Eagle brand delivered solid growth and Aerie exceeded our expectations,” he said.

 

Although the company seeks to close 150 stores by the end of 2016, “Aerie saw 26 percent sales growth in the fourth quarter of 2015 and 20 percent growth for the fiscal year.”

Such growth can largely be attributed to Aerie’s #AerieReal campaign, which features unedited photos in order to challenge “supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”

Aerie Global Brand President Jen Foyle told The Huffington Post in a statement on Tuesday, March 8 that she hopes #AerieReal’s success continues to spread messages of body positivity to women of all ages.

“We hope the growth and success of AerieREAL and our message of empowerment and body positivity will inspire the industry to challenge the status quo and be more inclusive of all girls.”

 

 

Barbie Joins #AerieReal

#AerieReal just got a little bit more real.

According to ELLE19-year-old Barbie Ferreira is the most recent model to join the popular #AerieReal campaign, the American Eagle company’s photoshop-free initiative to encourage body positivity and diversity. The Wilhelmina-managed model, who has 243,ooo Instagram followers, told ELLE of her excitement over being featured in the campaign.

“I’m overwhelmed with happiness that I could be part of something so special and important to me,” she said. “The praise has really just proved that the world is ready to see change.”

The size-12 model thinks that being the face of the #AerieReal campaign will inspire girls to love themselves exactly as they are. “I just want to make sure girls know they don’t have to carry the weight of achieving nearly impossible standards on their shoulders every day. They’re worthy!”

Although Ferreira explained that she hasn’t been retouched in other modeling jobs, she said that continuing to work in unretouched campaigns is very important to her.

“I rarely got retouched when I started modeling and it was crucial to me to show an accurate, realistic picture of me because that’s beautiful too,” she said. “Taking it a step further with such a major brand has been so exciting … I’ve been waiting for this moment for a long time!”

Ferreira has encountered her fair share of Internet shamers with her success, but she certainly won’t let hateful comments change the way she feels about herself. In fact, she encourages other young women to follow suit and cultivate a positive body image.

“Unlearn your harmful behaviors,” she offered, “realize you can wear whatever you want and you were not put on this earth to do everything to be sexually appealing to people.”

Thank you, Barbie Ferreira, for teaching us to love ourselves unretouched.

‘Real’ is Beautiful

Photoshopped images have recently been the subject of much controversy, receiving opposition from the public against altered and retouched photos. Very rarely, however, does an entire brand decide to take a stand against the issue, but Aerie is doing just that in their latest ad campaign.

According to The Huffington Postthe lingerie brand released the first photos of their new “Real” ad series on Monday, August 24. Their “Real” initiative, which features actress Emma Roberts and other unretouched celebrities, seeks to “‘challenge supermodel standards by featuring unretouched models.'”

Ahead of her ads’ official debut in Aerie stores on September 3, Roberts explained in a press release that the #AerieReal campaign’s message was one that resonated with her, since she works “in an industry that is quick to judge flaws.”

Roberts went on to express her excitement for the project, saying “I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed — real is sexy, real is cool.”

Thank you, Emma Roberts and Aerie, for showing us that real is beautiful.