When a magazine designed for women has most of their creative content done by men, there is a problem. That’s why Glamour‘s latest issue features photography, styling, hair and makeup done solely by women.
On on Jan. 3 , Glamour Editor in Chief Cindi Leive published an article on the magazine’s website detailing the percentages of women contributing to the visual elements of the magazine that motivated the change.
“Only 37 percent of the photographers we were using in our own print pages were female, and 32 percent of the hairstylists. (Forty-nine percent of makeup artists were female, but dismayingly the ratio got lower as the story got bigger.)” she wrote.
Sharing that Glamour isn’t the only magazine with the issue, Leive said that she knew it was time to make a change and move toward gender parity. Beginning with their February issue, Leive wrote, “from first page to last, every photo we commissioned was created by a woman: photographers, stylists, hair, makeup, everything.”
Additionally, the magazine will make a concerted effort to increase the number of women in “creative-contributor roles” throughout the year, marking a New Year’s resolution of sorts for the glossy.
Leive closed her announcement of Glamour’s latest endeavor by pointing out that both men and women offer equally valuable contributions, ones that can only be recognized when they are given a chance to shine.
“Women and men alike can be adventurous, experimental, relatable, accessible, or wildly artistic, and our vision of fashion and beauty and life will be richer when all our voices are heard. I can’t wait for Glamour to be part of that.”
Kudos to you, Glamour.