Keep playing #LikeAGirl

Always’ #LikeAGirl campaign is at it again, teaching girls that playing sports ‘like a girl’ really means playing sports ‘like a boss.’

According to the Huffington Post, the campaign’s latest installment entitled, “Keep Playing” depicts young female athletes sharing the purported “reasons” they’ve been told they can’t play sports.

The video first shows a girl on a rugby field who explains that she’s been told by boys that she can’t play the sport because she’s a girl. A weight-lifter says people have tried to deter her from the activity by asking her if she’s afraid of getting too muscular, while another clad in boxing gear says she was told to be a shop assistant instead of pursuing the sport.

But shortly into the one-minute advertisement, the tone changes as one basketball player answers the question, “What would you tell girls who are thinking of quitting?” with “I’d say, ‘Don’t you dare.'”

Others then chime in, offering that girls can “play anything that they want to play,” and they can even be the captain of the team if they so desire.

The ad comes on the heels of a 2015 U.S. Consumer Data study, which shows that while many girls stop playing sports during puberty, “women between the ages of 18 and 24 who play sports regularly are twice as likely to ‘be confident’ compared to women who don’t play sports at all,” reports the Huffington Post.

An study done by Always also found that “67 percent of girls feel that society doesn’t encourage them to participate in sports,” according to the Huffington Post. But to inspire girls to pursue their passions, HuffPost says that the company has partnered with soccer player Alex Morgan to encourage girls to keep playing.

As one young athlete says, “You are worth it and you deserve to play whatever sport you want to play.”

To watch the ad, click here.

Emojis Look #LikeAGirl

If you’ve ever used emojis in a text message, you’re pretty familiar with the catalogue of smileys and animated figures. But have you ever noticed that females are portrayed in ways that are stereotypically “girly”?

Feminine care product company Always did, and that’s why they want to do something about it. Although Mashable reported that girls send more than 1 billion emojis per day, Always noticed that there were differences in the ways males and females were portrayed in the characters, according to Mic:

When it comes to emojis, women and girls are limited to icons of pink manicures, princesses, brides, Playboy bunnies, haircuts, hearts and bikinis. Meanwhile, men have a range of expressions. They appear as policemen, detectives and spiritual leaders. Surfers, skiers, horseback riders, bicyclists, swimmers, basketball players — all these emojis are men. Always argues that today’s emoji palate isn’t relevant to the kinds of roles women play in everyday life.

Because of this, Mic said that Always is appealing the Unicode Consortium — the creators of emojis — to add more emojis of women doing things other than painting their nails, such as lifting weights or being lawyers.

The Unicode Consortium pitch, as well as a new video, are part of the brand’s #LikeAGirl campaign, which first launched in 2014 in order to help young women in the early stages of puberty who may suffer from low self esteem by “deconstructing the negative connotations around doing something ‘like a girl.'”

In the video ad for the campaign, young girls and teens alike take turns answering questions about what it means to do something like a girl. One young girl said that “running like a girl” meant to “run as fast as you can.”

While the move is situated in the midst of a larger feminist movement in popular culture, it also reminds us that doing anything “like a girl” is never a bad thing.

Always Unstoppable

Have you ever been told that you do something ‘like a girl’? Well, a brand new ad from Always is showing us that we can squash the gender-based limitations imposed on us.

The Huffington Post reports that on July 7, Always released a follow-up ad to their #LikeAGirl ad that aired during the 2015 Super Bowl. This ad, entitled “Unstoppable,” depicts “young girls talking about the ways society limits them because of their gender.” At the conclusion of the ad, the girls are asked to write the ways they feel society restricts them on a white box, which they then kick or punch, an outward demonstration of breaking down the societal barriers imposed on them.

According to The Huffington Post, Always conducted a survey that found that “72 percent of girls between the ages of 16 and 24 reported feeling limited by society because of their gender.” The survey also found that “over half of the girls surveyed felt they lacked the confidence to pursue their goals after puberty.”

To help combat this, The Huffington Post reports that Always has enlisted the help of actress Maisie Williams, who is also a vocal female empowerment advocate. Williams told The Huffington Post that “gender-based expectations and stereotypes can be debilitating,” explaining that confidence plays a significant role in girls’ lives in pursuing and achieving their dreams.

Well done, Always and Maisie Williams! To watch this truly inspiring ad, click here.