Macy’s secures Anna Sui capsule collection

High fashion is coming to Macy’s this fall, and this is one collaboration you won’t want to miss.

According to FashionistaAnna Sui will be releasing a capsule collection with Macy’s this September, creating a limited-edition line in collaboration with INC International Concepts (a Macy’s house label). The move comes in an attempt to increase the retailer’s exclusive options, reports Fashionista, which aims to remedy their branding strategy.

While the Anna Sui x INC collaboration attempts to bolster Macy’s offerings, make no mistake: the signature style of Anna Sui will remain just as fashionable as ever.

Fashionista says Macy’s GVP of Private Brand Marketing Strategy Tim Reid said in a release announcing the collection that shoppers can “expect for Sui’s ‘signature whismy and eclectic edge’ to be well-represented, with what the release describes as ‘feminine prairie accents and hints of glamour with lace details, fringe and embroidered florals.'”

The collection will be available in early September, says Fashionista, with 25 Macy’s stores and Macys.com carrying the line of men’s apparel, as well as women’s apparel, shoes, handbags and jewelry.

 

Forever 21 to debut new plus offerings

Everyone should be able to find clothing that suits their style, and Forever 21’s newest offerings are helping to make that happen.

According to WWD, the fast-fashion retailer “plans to relaunch its plus-size collection on Friday, tapping models Barbie Ferreiraand Lulu Bonfils to appear in marketing for the revamped offering.”

Originally launched in 2009, Forever 21 Plus is getting a makeover in order to provide women of all sizes with styles that invoke current trends, says WWD, which includes ’90s-style clothing like “chokers, boots and rose-colored sunglasses along with studded and patch detailing on motorcycle jackets and tops.”

But the relaunch isn’t just focusing on apparel; it’s also providing plus-size swimwear, reports WWD, which has made headlines this spring for its sexy styles.

With sizes ranging from XL to 3X and costing no more than $78, Forever 21 Plus seems to be on a mission of providing accessible fashion for all sizes and budgets.