Graham’s new swimwear campaign features paparazzi photos

Who needs a professional photoshoot when your paparazzi photos are this good? The answer for Ashley Graham was simple: she didn’t.

So when the model and author debuted her latest swimsuit collection for inclusive swimwear company Swimsuits for All, HuffPost says the collection’s campaign “features unedited and unretouched paparazzi photos of Graham wearing the new suits.”

Called the “Power of Paparazzi,” the campaign shows off an all-new nine-piece collection that, HuffPost reportsis inspired by the 1920s and its famous art-deco style, which makes its way into the collection via “leaf appliqué and gold stitching,” as evidenced by the Ritzy swimsuit and “braided details and gold beading” on the Whoopee bikini. All styles are available in sizes 4-22, according to HuffPost, and is priced between $102-$120.

While the styles are certainly different, Graham told HuffPost that the campaign was also a first for her.

“This campaign is different than any other I have worked on throughout my entire career,” she said. “I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”

Amen to that!

Shop the collection here.

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Glamour, ASOS team up for inclusive swimsuit design

What do you get when a major magazine teams up with a clothing brand? Only the most flattering swimsuit ever.

According to Glamour, the recently-redesigned glossy has teamed up with ASOS to design the most flattering swimsuit for women sizes 14 and up. At the brand’s London headquarters, Glamour sent blogger Katie Sturino to meet with swimwear designer Amy Holden, telling her “what was missing in the market for women sizes 14 and up: bright colors, well-constructed support, bikini bottoms that weren’t up to your rib cage (thereby creating the dreaded ‘diaper butt’).”

What resulted was a one-piece underwire suit complete with adjustable straps and a high-cut bottom. And with its red, white and blue color scheme, the swimsuit serves up major superhero vibes, — because let’s face it, we’re all Wonder Woman, and don’t we deserve a swimsuit that makes us feel as much?!

To view the completed look, click hereAnd to shop the affordable new design, click here.

 

Target unveils new swim styles, unretouched models

Target has just unveiled their brand-new 2018 swimwear collection, and it’s the perfect boost we need to get us through this chilly late-winter temperatures.

According to Bustle, the superstore just unveiled “1,700 different styles, colors and cuts” of new swimsuit styles that are made for all bodies. Target makes this apparent in the new line’s campaign, says Bustle, which features “zero retouching, reshaping, or extreme airbrushing.”

In announcing the move to make the ads as honest as possible, Target said in the line’s announcement that their goal is to make the swimsuit shopping experience as stress-free as possible:

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Inspired by the beaches Saint Tropez, Brazil and Australia, Bustle says the line is broken down int five categories: Modern Minimalist, Boho, Heartbreaker, Americana and Tropical, all featuring bold colors, vibrant prints and trendy cuts (think monokinis, cutouts and high waists!) that will make your summer 2018 the most stylish one yet. Target’s website described each swimwear category — which comes in an extended size range — this way:

“Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with ’70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.”

So how much does all of this wonderful costs? Bustle says pieces from the line range from $14.99 to $49.99, though most come in under $24.99.

‘SI’ makes swimwear for all

Sports Illustrated is making a splash, and this time, it’s not for their swimsuit edition.

According to Today, the magazine recently unveiled a brand-new swim and activewear collection at Miami Swim Week, and the line is already earning rave reviews for its body inclusivity and stylish designs. The collection, called Sports Illustrated Swim and Active, spans a variety of styles, Today says, including “sexy, high-waisted bikinis, metallic one-pieces and floral designs, which several curvy models rocked on the runway in Miami.”

With models of all shapes and sizes walking pieces of the line down the runway, Today reports that many in attendance weren’t expecting such a body-positive display.

“You could hear the roar of the applause as they walked down the runway,” MJ Day, the editor of Sports Illustrated Swimsuit, told Today. “One girl came up to me after. She was a blogger, and she had just recently lost 100 pounds, and her eyes welled up. She just was like … ‘I couldn’t leave without thanking you and telling you how much this means to me.'”

What’s more is that these models have the chance to be featured in SI‘s swimsuit edition, says Today, as they were chosen from an open casting call in May and are currently competing for a chance to leave their mark on the magazine, which comes out in February.

Check out the new swimwear line and its body-positive models here.

Swimsuits for All offers new ‘Baywatch’ style

Sexy swimwear isn’t just for tiny Hollywood actresses — thanks to Swimsuits for All, they’re available for anyone of any size.

According to InStyle, photos released in March showed Ashley Graham, Teyana Taylor and Niki Taylor all donning a red Baywatch-style swimsuit, complete with a high-cut leg and scoop back, in a Swimsuits for All ad campaign. The images were of course body positive, says InStyle, as each model “rocks her suit with her own signature style and personality interjected.”

But InStyle reports that those photos were only preceding the public launch of the swimsuit, which is now available on Swimsuits for All’s website. The $84 swimsuit is sold in sizes ranging from four to 22, so anyone who opts for the suit can feel sexy all summer long.

Shop the style here.

Modeling Their Point

Yesterday, I stumbled upon an article from Buzzfeed in which six of their female staff members decided to recreate photos of Victoria’s Secret models wearing the brand’s latest swimsuits. Each staffer chose the swimsuit and image they wanted to recreate, and they not only shared the final product, they also shared their thoughts while modeling the swimsuits.

Several of the staffers expressed their discomfort and uneasiness about being photographed in a bathing suit, explaining how comparing themselves to the models made them feel especially uncomfortable about their bodies and their looks. However, at the end of the process, each staff member felt that the experience was positive overall, concluding that not only are we all beautiful in our own ways, but also that true beauty has no definitive size or shape.

While the Buzzfeed staff reached a positive conclusion, many readers seemed to be less-than-appreciative of the piece. Several commenters immediately railed the staff for using the term “real women” when referring to themselves, claiming that by using the term, they were labeling the models as “aliens,” as one commenter phrased it.

Although the commenters are correct in that the models are no less “real” than the Buzzfeed staff, it seems that they are missing the overall point of the article. The point of the piece was to show that no matter what size or shape a woman is, they can still be beautiful in a swimsuit; they don’t have to be a model’s size to feel like they can look good in a swimsuit, but rather they are already beautiful as they are. This was not about alienating the models or making them out to be anything less than ‘real women.’ Just because models have slender bodies does not mean they aren’t ‘real women.’ Nor are slender women that we see everyday less ‘real’ just because they are skinny. All women of all shapes, sizes, heights and skin tones are ‘real.’

What these six Buzzfeed staff members set out to prove was that we as women don’t have to feel obligated to look like models in order to feel comfortable in a swimsuit. After modeling the swimsuits, one staffer even said, “You don’t have to look like the model to rock the suits!” Another commented, saying “We may not all be models, but the world is a runway for ALL of us.” The point of the article, then, was not to throw shade at models or skinny women; the point was to show that all women are beautiful in their own ways, whether we are a carbon copy of a Victoria’s Secret model, a size 2, a size 12 or a size 22.

The last sentence of the article says, “Remember, no matter your size or your shape…you’re fabulous.” This is the the point of the article — that all women of all shapes and sizes are fabulous and beautiful, and the six staffers certainly modeled this point.

What do you think about this piece? I’d love to hear from you, so drop be a comment below!

XO,

Nicole