Raisman, Shahidi star in new Aerie campaign

The AerieREAL campaign just got a brand-new crop of role models.

According to InStyle, the body-positive intimates line recruited U.S. Olympic gold medal gymnast Aly Raisman, actor Yara Shahidi and singer Rachel Platten to join their AerieREAL campaign as Role Models, starring alongside brand ambassador and model Iskra Lawrence. Debuting the latest installment of the campaign last week, InStyle says while the ad features the group totally unretouched in the brand’s signature underwear, this isn’t the only way they will be representing Aerie and it’s mission.

In fact, “the AerieREAL Role Models will host speaking engagements in stores, and design exclusive products with 100 percent of sales going to the charities of their choice,” reports InStyle. Jennifer Foyle, Aerie global brand president, certainly thinks that the group of models will have no problem creating change and inspiring others, saying in a statement they “embody AerieREAL and what it means to be strong, confident, and happy in your own skin.”

Proving Foyle right already in their initial statements for the brand, each Role Model shared what they hope to impart to women and girls in their time with the campaign.

“We’ve all been through something that, in the end, will make you a stronger person,” Raisman offered, while Platten said that “In being more vulnerable and having the courage to share my truths even more, I’ve learned that more people feel like that gives them permission to do the same.”

Watch Raisman, Shahidi, Platten and Lawrence inspire together in their campaign video for Aerie here.

 

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BABOR to partner with All Woman Project

Luxury skincare brand BABOR is bringing its products and penchant for high-quality beauty products to North America in a brand-new collaboration with the All Woman Project.

According to a release, the brand’s collaboration with the body-positivity non-profit All Woman Project will be a two-pronged endeavor, featuring both a “limited-edition AWPxBABOR Beauty Ampoule Set, along with a creative awareness campaign.”

The beauty set will feature seven “beauty boosters”: four Hydra Plus Active Fluid Ampoules and three Active Night Fluid Ampoules that aim to “empower women at any age to have their best skin.” BABOR says that 50 percent of the sales from these kits will be donated to AWP to help them continue their mission of empowering women of all ages. But beyond featuring and selling these products, the campaign also seeks to show beauty in all of its forms.

Discussing the creative side of their campaign with AWP, Benjamin Simpson, SVP of Marketing at BABOR, said in a release that the visuals for their partnership will feature “a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more” who “showcase a diverse range of beauty that is not retouched or Photoshopped.”

Included in this lineup of models for the campaign are AWP co-founders and models Charli Howard and Clementine Desseaux, as well as model Denise Bidot and creative director at Anne Klein Sharon Lombardo. With these women and more starring in the unretouched campaign, Simpson said he foresees the partnership playing an important role in continuing break open narrow definitions of beauty in the fashion industry and beyond.

“This campaign utilizes beautiful visuals that capture empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront not just of the beauty and fashion world, but within every part of a woman’s life today.”

As for the limited-edition beauty sets, they retail for $40 and are available exclusively at www.AWPxBABOR.com.

Wasley injects body diversity to ‘SI Swim’

The words “body diversity” were never really associated with the Sports Illustrated Swimsuit issue, but thanks to increased efforts to portray all kinds of beauty, things are beginning to change.

Adding even more body diversity to this year’s edition is model Kate Wasley, a body-positivity advocate who, along with her friend and fellow model Georgia Gibbs, created the Any BODY movement to equally celebrate women of all sizes, according to PopSugar. 23-year-old Wasley is known just as much for her curves as she is for her sense of humor — and truth bombs — about beauty, says PopSugar, including her gem on bikini bodies:

“Got a bikini? Got a body? You got yourself that bikini body.”

Both Wasley and Gibbs will make their SI Swim debut when the magazine drops next month, says PopSugar, offering a double-dose of inspiring body positivity and diversity.

Missguided ditches Photoshop in new apparel photos

Nobody — and no body — is perfect. And thanks to a diminished reliance on photo editing, we are now starting to see that in the fashion and retail industries.

Take Missguided, for example. According to PopSugarthe British retailer is now featuring models with visible stretch marks in their photos. Posting two photos to Instagram of a model showing off their velvet lingerie set, PopSugar says the photo ditches Photoshop to highlight the natural markings on the model’s body.

While not all of their photos have been swapped for unretouched images, PopSugar reports “there are now a handful more in swimsuits and dresses that show off marks on their chests, legs, and backs.”

The move was largely lauded on social media, with one user telling other brands to “take note” of their effort, says PopSugar, because “our perfect ‘imperfections’ don’t need to be scrubbed out.”

Amen to that!