Swim brand redefines ‘pool rules’ in new campaign

These pool rules are unlike anything you’ve ever heard — and in the best possible way.

According to Today, swim and athleticwear brand Chromat has unveiled a brand-new campaign that redefines “Pool Rules,” making them less about pool safety and more about accepting bodies in whatever swimsuit they wear and in whatever bodies they have.

Featuring new rules such as “Celebrate Cellulite,” “No Age Restrictions,” “All Body Hair Accepted” and “Scars and Stretch Marks Welcome,” president of Berlin Cameron — the creative agency that produced the campaign — Jennifer DaSilva told Today that the goal of the new ads is to make all feel comfortable in their own skin.

“Our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand,” DaSilva said. “The new swim collections aren’t just beautiful, they seek to empower women, femmes and non-binary individuals of all shapes and sizes.”

Thus, the models featured in this campaign run the spectrum: one has cellulite on her thighs, another shows off underarm hair, while yet another stands on a prosthetic leg. Also starring in the campaign is model Denise Bidot, who Today says wrote an op-ed about the campaign’s photoshoot and its implicit messaging.

“There’s a voice behind these images,” Bidot wrote. “Women of all sizes exist — and we are not a trend or a marketing strategy. The fashion industry needs an enduring commitment to this notion of inclusivity.”

Dunham deconstructs before-and-after photos, all in name of body positivity

Lena Dunham is never afraid to make a point, and she did just that recently, this time using her own photos.

According to HuffPost, the actor and “Girls” showrunner took to Instagram to post two side-by-side photos that illustrated how her body has changed in the past few years. In the caption, HuffPost says she used the space to discuss how each difference in her body came with a difference in her mindset — and vice versa.

“On the left: 138 pounds, complimented all day and propositioned by men and on the cover of a tabloid about diets that work. Also, sick in the tissue and in the head and subsisting only on small amounts of sugar, tons of caffeine and a purse pharmacy,” she wrote. “On the right: 162 pounds, happy joyous & free, complimented only by people that matter for reasons that matter, subsisting on a steady flow of fun/healthy snacks and apps and entrees, strong from lifting dogs and spirits”

Showing that being thinner doesn’t always mean that someone is happier (or healthier), HuffPost says Dunham ended her post by admitting that sometimes she looks at the ‘before’ picture “longingly,” even as an “OG body positivity warrior.” But then she “sometimes looks at the left picture longingly, until I remember the impossible pain that brought me there and onto my proverbial knees.”

Ending on the words, “As I type I can feel my back fat rolling up under my shoulder blades. I lean in,” encouraging all of us to “lean in” to who we are and accept ourselves as we are.

Graham, Elesser bring ‘body revolution’ to ‘Vogue Arabia’

If being comfortable in your own skin is a revolution, these two models can bring their revolution to every corner of the globe — and that’s exactly what they’re doing.

According to Cosmopolitan, models Ashley Graham and Paloma Elesser are sharing the cover of Vogue Arabia‘s July/August issue, dubbed their “Body Revolution” issue as it boasts “The best summer looks to celebrate all shapes.” While both look just as stunning in silver in their shared cover as they do in their close-up solo covers, what they said inside the magazine is just as eye-catching.

Cosmo says Graham discussed how she believes making people feel good and comfortable in their own skin is something of a “calling” for her.

“My mother told me that when I walked into a room, I would greet every single person — even at three years old. It was more of an emotion that I would give people, and it would leave them feeling good about who they are,” she explained. “I think that’s what I’m doing today: letting women know that they are worthy, that they are beautiful, and that they can be happy with who they are in their skin.”

Elesser, however, took her turn to describe how she has come to accept herself, which has everything to do with how she manages her feelings about her body and nothing to do with changing who she is.

“The feelings that I have about my body today aren’t very different from the way I felt about it in first grade,” she said, according to Cosmo. “What has changed is the way I navigate those feelings.”

 

Lawrence poses body-positive social media message

With warmer weather quickly approaching, many may feel pressured to get ready to share bikini photos on social media. But one model is here to tell us that we don’t have to.

According to Cosmopolitanmodel and Aerie REAL model Iskra Lawrence recently posted a fresh patch of bikini photos to Instagram, and along with them, a caption that offered that not every bikinigram has to be accompanied by a body-positive message or a “philosophical caption.” Instead, she offered that we all should feel comfortable posting as much or as little as we want, showing as much or as little as we want — because all of us are deserving of respect.

“A bikini pic or anything else doesn’t have to have a philosophical caption or be about body posi because maybe it seems more purposeful now or demands more respect,” she wrote in her post’s caption, Cosmo reports. “You deserve the same respect regardless of what you choose to wear.”

Lawrence wanted to make one other thing clear: we all shouldn’t feel pressure to “post swim or underwear pics for likes, follows or because u see people like me doing it. Your comfort and confidence is wayyyy more important, so stay true to you.”

And with that, Lawrence wrapped up her comments with a cool “no airbrushin no problem” and sent us on our body-positive, feeling-confident way. And sometimes, that all we need is a quick reminder to do what works for us.

 

Mendes & Reinhart reveal photos were edited for magazine

Two Riverdale actors were not about to let their photoshopped magazine covers go unnoticed, so they called out the publication in the most public way possible — on social media.

According to Elite Daily, Camila Mendes and Lili Reinhart both were photographed for Cosmopolitan Philippines, though their cover photos looked a bit different than they remembered: instead of showing their real figures, the images were instead shaven down in Photoshop, showing the actors as impossibly narrower than they are. So to bring attention to the unwarranted editing, the duo decided to point out the adjustments on Instagram.

“@lilireinhart and I feel disrespected & disturbed by the sight of our photoshopped bodies,” Mendes wrote via her Instagram Story, according to Elite Daily. “We want [Cosmopolitan Philippines] readers to know that those bodies are not ours.”

Both Mendes and Reinhart proceeded to post a sequence of their original images followed by the edited photos in their Instagram stories, says Elite Daily, highlighting the area of their torsos that were trimmed with a photo editing tool. Beyond this, Mendes also offered a written response on her Instagram story, writing that she and her Riverdale counterpart feel disrespected by the changes made to their photos.

Calling their figures “distorted,” Elite Daily says Mendes wrote that she and Reinhart “prefer to see our bodies the way they actually are. I’m not interested in having a slimmer waist, I’m more than satisfied with the one that I already have.”

Tell ’em, Camila!

See the images in question here.

Graham gives [not-so-subtle] hints to VS

When describing the Victoria’s Secret Fashion Show, one phrase pretty much sums it up: a glitzy extravaganza of skinny supermodels parading down a runway in lingerie. But one model wants to see that change.

According to Glamour, Ashley Graham took to Instagram last week to share her aspirations of walking the catwalk of the VS Fashion Show by sharing a photoshopped image of herself in lingerie wearing a large pair of the famed angel wings, depicting her on the VS runway. While she already has the look down, Glamour says the photo is actually from her trip down the catwalk during New York Fashion Week for Canadian clothier, Addition Elle.

Captioning the photo, “”Got my wings! 🦋💐🌈😜 .. my #AdditionElle wings! #thickthighssavelives,” Glamour says Graham is continuing to put pressure on Victoria’s Secret to include plus models in their lineup. During last year’s show, Glamour reports that Graham “uploaded fan art of herself in a similar outfit, walking in front of the brand’s signature pink-and-white stripes under a sign that read ‘Victoria’s Secret Plus!,'” and days later, she told TMZ that she would immediately say ‘yes’ if the lingerie company called her to model for them.

Here’s hoping Graham’s dream comes true so she can keep breaking boundaries in the modeling game!

Rihanna shares body-positive wisdom

While launching her Fenty x Puma collection at Bloomingdale’s last week, Rihanna decided to share her best body-positive wisdom at the event — aptly named a pep rally.

According to InStyle, the singer and designer shared in an interview with The Cut the way she approaches dressing her “fluctuating” figure, sharing that she has to assess her body every day to decide how to flatter it best.

“I actually have had the pleasure of a fluctuating body type, where one day I can literally fit into something that is bodycon, and then the next day—the next week—I need something oversized,” she said, according to InStyle. “I need a little crop here and a high-waist there to hide that part, you know? I really pay attention every day when I go into the closet about what’s working for my body that morning.”

Armed with this piece of advice from one of the biggest fashion icons of our time, InStyle also says Rihanna left us with another major takeaway about dressing the skin we’re in:

“I think it’s important to make sure that you wear the thing that works for your body the best, and that’s flattering.”

Amen to that!

Blogger highlights differences in body perception

We all tend to be our own worst critics, but sometimes, women tend to magnify their so-called flaws even more. However, it takes major reflection to be able to call out your own  self-deprecation.

Take Louise Aubery, for example. According to Refinery29, the student and blogger recently took to Instagram to post side-by-side photos of herself, one in which she points out all the things she thinks are “wrong” with her body and her looks, while in the duplicate image, she highlights what viewers of the image likely see.

” I always see what is wrong. ‘Too close.’ ‘My nose appears too big.’ ‘My legs look too white.’ ‘I look terrible,'” she wrote in the photo’s caption.  “This is usually what follows when someone show me a picture they took of me .”

However, Aubery continued by saying that she is never as harsh on other people as she is on herself.

“On the contrary, I tend to focus on their assets,” she said. “So why not do the same with yourself?”

Refinery29 reports that she later told Metro that the post was inspired by noticing that social media has, in her eyes, allowed us to compare ourselves to others instead of acting as an empowerment tool. Yet, while Aubery notes that she hoped her post would help inspire women to go easier on themselves, she told Metro it ultimately takes time for anyone to stop the self-criticism.

“It can’t happen in one day and it all comes down to practice: waking up telling you three things you are grateful for today, stating one thing you like about yourself every time you caught yourself despising something, and actually talking about it with like minded people.”

Vergara bares all for Women’s Health

It’s no secret that Sofia Vergara is both a funny and talented actor, but in the August issue of Women’s Health magazine, the Modern Family star is also spilling some sage words on body positivity and body love.

Featured on the cover of the magazine’s “Nude Issue,” HuffPost that Vergara finds her place on the glossy’s front to mark a shift in the media industry.

“Here’s a woman, 45, being able to show her body,” she said. “It’s not like before, when it was just young girls who would make the cover of a magazine.”

For Women’s Health editor-in-chief Amy Keller Laird, the entire issue — including Vergara’s cover — is meant to be inspiring and thought-provoking, according to HuffPost, encouraging women to simultaneously feel comfortable in their own skin and to consider nakedness in the abstract.

Vergara told Women’s Health that for her, this means being kinder to herself and accepting change.

“I’m 45,” she said, according to HuffPost. “Even if you want to, at this time in your life, you can’t be perfect. It’s not that you hate it, or that you’re upset about it, but it is our reality…We’re changing. I see it happening to me. I want to look my age, but I want to look great. I think if you are obsessed with this ‘I want to look younger’ thing, you’re going to go crazy.”

Wise words to keep in mind.

Dobrev dishes on body image, new Reebok collaboration

Sometimes, the only way to teach people how to love themselves is by practicing what you preach.

Take Nina Dobrev, for example. According to HuffPost, the Vampire Diaries actress told the online publication that she’s “teaming up with Reebok and Les Mills for an ‘organic’ partnership focused on connectivity and positivity” in order to promote a lifestyle of well-being.

Telling HuffPost that workouts are a way to clear her head while benefiting her body, she tries to maintain a routine even with a hectic schedule.

“Like anyone, it comes in ebbs and flows and you have good days and bad days,” she told HuffPost. “I’m a person just like anybody else. I’m a girl and I have insecurities of my own. So I think being a positive example by practicing what I preach hopefully sends out a good message. It’s about showing people it’s not always easy.”

And even though she likes a good workout, she shared with HuffPost that she still has her cheat days.

“Nobody’s perfect,” she said. “I have cheat days, I eat burgers! I like brownies! It’s just once I get to the gym I have to work twice as hard is all.”

As far as that collaboration with Reebok and Les Mills, WWD reports that Dobrev will act as an ambassador for the Reebok x Les Mills partnership, which as Dobrev framed it, aims to “inspire, engage and empower people to be fit for life.”